Milestone Brandcom bags outdoor mandate of Dalmia Bharat Group

29 Nov,2017

By A Correspondent


The Dalmia Bharat group has awarded its OOH mandate to Milestone Brandcom for the Eastern region following a multi-agency pitch. The business will be handled by the agency’s Kolkata office.


On the newly formed partnership, BK Singh, Group Marketing Head, Dalmia Bharat Group said, “We have very strong confidence on the long term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise of the industry. A capable partner like Milestone Brandcom will certainly bring in critical contributions and help in this process. We welcome Milestone Brandcom onboard.”


Added Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom: “We are excited at the prospect of partnering with Dalmia Bharat Group to comprehensively leverage OOH to engage with their consumers across brands and markets. I truly believe, OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some disruptive iconic campaigns for them through this association. We look forward to serve them with best of our ability.”



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