MensXP unveils inaugural brand campaign

09 Nov,2017

By A Correspondent


MensXP, the online men’s lifestyle brand from Times Internet, has launched its maiden brand campaign.


Speaking about the campaign, Pratik Mazumder, CMO, Times Internet, says: “Our first campaign ‘Welcome to the Newhood’ celebrates the man you chose to become. Role of a man in the society has evolved with time. From just being an alpha and brute sect, the definition of being a man is broadening. There is no one way manhood can be defined. Its codes are ever changing. We aim at positioning MensXP as the lifestyle destination for this new-age man.”


The campaign has been jointly conceptualised and executed by creative and digital agency, From Here On communications (FHO) and Times Internet’s in-house creative team.


Said Angad Bhatia, COO, Indiatimes Lifestyle Network & Founder, MensXP: “We at MensXP explore the codes of manhood and pursue the most interesting stories of and around men. From the ones who break stereotypes to the one who make new ones, we engage them all.”


Added Rajesh Aggarwal, CEO, FHO: “The team was thrilled about the brief because here was a product/brand that was all about relooking the stereotypical codes and labels associated with manhood and relaying the ethos in a way that portrays the realities of new age manliness, this is a clutter breaking campaign amidst the cacophony.”



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