Madison Media bags Viacom18 Media AOR

23 Nov,2017

By A Correspondent​


Madison Media has been announced the Agency-on-Record for Viacom18. Madison Media will now be handling the media planning and buying duties for the entire range of brands of ​Viacom18.


Sudhanshu Vats

​Said Sudhanshu Vats, Group CEO, Viacom18:

“Our constant endeavor to build a portfolio of brands and leverage synergies therein, has been one of the guiding philosophies that has facilitated our tremendous growth over the first decade. As we step into our next decade, this consolidation of our media duties under one agency will allow us to effectively influence economies of scale for the entire network, thereby uniting the diversified brands under one umbrella. With their rich lineage and varied body of work across industries, Madison Media is the apt partner to journey with us on this next growth phase.”


Vikram Sakhuja

​Added ​Vikram Sakhuja, Group CEO, Media and OOH, Madison​:

“It is particularly exciting to be chosen as Viacom18’s consolidated media AOR at a point in time when it has successfully celebrated its first decade and is poised to develop segmented offerings for 130 Crore Indians. Viacom18 is the country’s foremost storyteller with leading brands in almost every broadcast genre it operates in. Add to that the allied businesses the network has invested in –merchandi​s​ing and live events – and for an agency nothing can be headier and more dynamic than be a partner in the marketing of such varied content.”



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