It’s a Perfect 10 for Viacom18!

20 Nov,2017

 

By A Correspondent

 

On November 6, 2017, Viacom18 completed a decade of existence. And to celebrate the occasion, a mother-of-all-celebrations was held at Mumbai’s National Sports Complex of India on Friday.

 

Reliance Industries Chairman and Managing Director Mukesh Ambani was in attendance. As were upwards of 4000 members of the media and entertainment fraternity. Ambani spoke after Viacom18 Group CEO Sudhanshu Vats addressed the gathering. A gesture that received many accolades also saw many moved was Ambani thanking Network18 and Television18 founder Raghav Bahl, the folks at Viacom and the founding team. And given that every ex-staffer was invited to the party, the statement received a huge round of applause. In his speech, Ambani promised devoting more time from his busy schedule to Viacom18. That’s a birthday gift from me, he said while underscoring the potential for the entertainment sector in the digital age.

 

Earlier, Vats said:: “In my mind, we are a 10-year-young future-focused organisation that continuously challenges status quo. Unlike legacy players we have often entered new areas much later and yet carved out a distinctive identity for ourselves. We are proud of our ability to nurture and manage a multi-brand, multi-platform and multilingual network while growing at a blistering pace and fostering a winning culture based on a shared set of values. 10 years ago it would have been hard to imagine that a three=channel, Rs 80crore network would mushroom into a profitable full-play Rs 3100crore media powerhouse that has spread its wings across 80 countries. That said, our journey has only just begun. Kudos to our team for creating magic time and again for our fans and audiences.”

 

To mark the occasion, Viacom18 unveiled its corporate brand film titled ‘Open New Worlds’. On the occasion of the tenth anniversary, the group also announced two major developments – Colors Tamil will be launched in February 2018 while OTT platform Voot’s subscription-based premium offering will be launched by mid-2018. In keeping with its focus on regional entertainment, the network plans to offer digital original regional content on Voot and dial up its thrust on regional movies as well. The network is also aggressively dialing up its play in the kids ecosystem, where from just television content, it has now taken its homegrown characters to the silver screen, to millions of digital screens via Voot Kids, merchandising and even to live experiences. Viacom18 also announced its latest social change campaign, in partnership with The Nudge Project, to provide livelihood training and job placements to underprivileged youth, through residential programmes. Viacom18 has also started a crowdfunding initiative through Milaap.org so that likeminded citizens can contribute to this cause.

 

Open New Worlds, notes a communique, articulates the reason the brand exists in the lives of people, brought alive through Viacom18’s decade-long engagement with over 500+ million  Indians. The brand film, conceptualised by Leo Burnett Orchard and produced by Offroad Films, explores how Viacom18 has been encouraging everyday Indians to explore possibilities, push their own boundaries, embrace opportunities and challenge norms. The narrative of the film is carried forward through a melodious title track sung by celebrated singer Jubin Nautiyal.

 

A decade ago, Viacom18 was formed as an equal joint venture between global entertainment giant Viacom Inc. and  Network18, with three channels – Nick, MTV and Vh1. The network launched its marquee GEC Colors in July 2008 that raced to occupy the #1 rank within nine months of launch. The rest as they say is history.

 

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