Iodex exhorts women to stretch their limits to achieve more

28 Nov,2017



Iodex has introduced a new campaign titled ‘Thodi Himmat, Thoda Iodex’ with actor Swara Bhaskar.


Speaking about the integrated campaign, Saurabh Nandi, Area Marketing Lead for Pain Relief and Respiratory Health for GSK said: “With our new platform – Thodi Himmat, Thoda Iodex – we are talking to the modern woman representing a progressive India. These are women who are not only giving their 100% to their home and family but also stretching themselves physically to give their 110% to do something extra. The extra could come with the desire of supporting their family financially or following their pursuits. In this journey, pain is inevitable. And instead of giving up, Iodex wants to convey to these women that all they need is a little courage and a little Iodex. Iodex salutes these women and is their trusted partner that will help them stretch beyond their limits every single day.”


Added Rajdeepak Das, Chief Creative Officer, Leo Burnett South Asia: “Women are the backbone of any household in a way that they keep the entire family together. They want to do more with their lives, and yet equally contribute to their households. We thought this was an exciting insight to bring to life, especially since a woman’s invaluable contribution is rarely spoken about across the entire category. I’m confident the campaign will hit home with our consumers.”



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