IDBI Federal launches second leg of its #BabyGotPlans campaign

01 Nov,2017

By A Correspondent


After reminding parents of babies having their own, individual plans for themselves with the successful launch of its #BabyGotPlans video on September 28, IDBI Federal Life Insurance has launched the campaign’s second leg with a contest.


The contest is conceptualised and being executed by IDBI Federal Life Insurance’s digital partner, Social Kinnect. It kickstarts with photos of babies along with cute and funny captions, urging the parents to participate in this contest. To participate in this contest, parents have to share their kid’s photos along with captions, on the Baby Got Plans microsite. As the contest giveaway, select lucky winners will get a chance to feature in the next #BabyGotPlans digital video.


The contest is currently running on IDBI Federal Life Insurance’s social media channels.



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