HDFC Life appoints Adby Ventures as their anti-fraud partner

30 Nov,2017

By A Correspondent


Adby Vantures, a company specialising in preventing frauds against businesses, announced that HDFC Life has implemented its solutions to detect and prevent fraud and protect interests of the business and customers.


“Fraud is omnipresent. It is impossible for a digital marketer to escape it. Smarter is the marketer who acknowledges the risk and works towards mitigating it,” says Vivek Singh, co-founder, Adby Ventures. “In my ten years of marketing role, I faced everything from bot-spams​ to large call-centers especially designed to punch fraud. I am glad to work with other marketers to build defense layers against them. Globally, ad fraud is estimated to be more than 16-bn dollar problem this year. It is considered one of the largest forms of organized crime. Adby Ventures has deployed monitoring layer had HDFC Life’s online insurance platform, and it will serve as a gate for all incoming digital traffic. Suspicious patterns are immediately caught and reported. It serves as a CCTV except that it additionally highlights the thief in Red,” said Vivek.



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