Happiness of its patrons is what matters for Pepperfry.com as it unveils new identity

02 Nov,2017

By A Correspondent


Pepperfry.com has unveiled a new visual identity designed by its creative agency L & K Saatchi & Saatchi. Pepperfry will promote the new brand identity to reach millions of current and potential Pepperfry consumers through a multi-pronged social and digital strategy.


Speaking about the new identity, Kashyap Vadapalli, CMO, Pepperfry, said:“We believe the time is right to infuse freshness into our brand and make our identity reflect our values and ethos. Today, we are the most recognised furniture brand in the country, this has been achieved through a relentless focus on delivering happiness to our consumers. We are confident that this promise will be further strengthened through our brand identity change. It is a representation of who we have become today and how we are well on our path to further dominate the furniture and home segment.”

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