Ford EcoSport initiates innovation with Google Search

13 Nov,2017

By A Correspondent


To celebrate the launch of compact SUV Ford EcoSport, Ford India teamed up with Google to launch what it bills as a first-of-its-kind digital campaign in the automobile space in India.


Titled “Fun on Your Side”the digital campaign aimed to bring different aspects of fun to lie that customer can experience with the all-new EcoSport even when they search for it online.


The activity started on November 9 and will be on till November 15. Said Rahul Gautam, Vice President – Marketing, Ford India: “The car that started the compact SUV phenomenon in India is back to win many more hearts and minds. With the Fun with EcoSport campaign, we have worked with Google to ensure that the spirit of fun spreads beyond our dealership floors to everyone searching for it. With the New Ford EcoSport, our engineers have combined style, fun, and technology – all in one package – that we want our consumers to search and experience.”


Commenting on the campaign, Vikas Agnihotri, Director Sales, Google India added: “Research shows 89 per cent of car buyer’s decision making is influenced through digital and majority of their journey starts from Google Search. The digital campaign for the launch of the new Ecosport combines strong intent cues from consumers with the innovative search voting feature to provide a fun-filled and memorable experience.”



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