Facebook educates businesses to drive growth in a mobile first era

02 Nov,2017

By A Correspondent

 

In an attempt to reach out to marketers directly, Facebook hosted “Discover Growth”, an event which brought together marketers and advertisers to discuss key strategies focused on growth marketing and how Facebook solutions can help businesses drive growth.

 

Speaking at the event, Sandeep Bhushan, Director, India and South Asia (who is also helming Facebook in India after the exit of Umang Bedi) said: “With over 217 million monthly active users in India – most of whom are active on mobile – Facebook is at the heart of a mobile-first shopping journey. We want to help all marketers and businesses drive revenue growth by tapping into the shift in consumer behaviour towards mobile, and help them adopt practices to drive both penetration and loyalty.”

 

According to a communique, attendees at the discussion gained an in-depth insight into Facebook’s mobile solutions that can help marketers grow and engage consumers at every step of the purchase journey. Some of the top strategies included:

 

– Acquiring customers and generate intent – consumer journey – with the adoption of products and platforms such as mobile – has changed so much, to wait for people to come to them. Brands need to acquire customers on mobile by reaching people earlier in the purchase journey. They can no longer wait for purchase intent, they need to create it.

– Creativity: with declining attention spans and impatience on the rise, it is imperative to capture attention quickly with compelling short creatives. The short form creative ad formats on Facebook that are built to deliver better experiences on mobile can not just help drive awareness but also generate purchase intent.

– Measuring what matters: what ultimately matters is measuring what is actually working so that marketers can refine their marketing spends. Facebook’s people based measurement solutions can help measure what’s working across channels to enable optimized spending to those attributing to the best results.

 

 

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