Crystal unveils film promoting its new-age miticide brand -Abacin

16 Nov,2017

By A Correspondent


Crystal Crop Protection has come up with an interesting film on its new miticide – Abacin, introduced in the market recently.For an integrated marketing campaign, the TVC is being followed up by field level campaign using the brand mascot for creating brand visibility.


Launching the TVC, C S Shukla, Senior Vice President- Marketing, Crystal Group, said: “We are happy to launch this TV commercial. It will enhance Crystal’s visibility as a brand leader. The aim is to provide farmers revolutionary solutions for crop protection and yield enhancement. It underscores the fact that though there are many miticides in the market, the farmer picks up Abacin for its efficacy. It portrays Abacin as a trusted miticide, a destroyer of evil – mites that alone can bring farmers fool-proof protection against mites. With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection.”



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