Coming Soon: Shorter, Cheaper Cannes Lions 2018

14 Nov,2017


By A Correspondent


Cannes Lions has launched the 2018 Festival of Creativity, with significant changes to the delegate experience and awards structure. The 65th edition of the festival will run for five days, from Monday, June 18 to Friday, June 22. This will mean that people will find it more economical to attend and the awards will be more in tune with the times (and trends). It may be recalled the Publicis Groupe has backed out of participating at Cannes Lions and other awards events given rising costs. Other agencies and individuals have also been finding attending the Cannes Lions very expensive.


As a result of the reorganisation:

:: The Lions will be organised across nine core tracks to better reflect and support the creative industries

:: The new tracks will simultaneously provide the foundation for the festival’s content programme – speakers, panel sessions and workshops – to help attendees navigate the festival more easily

:: The points allocations for the Special Awards (Holding Company of the Year, Agency of the Year, Network of the Year) have been changed to appropriately reward the very best work

:: 120 Lions sub-categories have been removed

:: Charity and NGO work will now be presented to the jury separately from brand-led work; the first step to separate charity and brand work

:: A new entry cap means that each piece of work can only be entered into a maximum of six Lions

:: Lions Innovation and Lions Entertainment return in their established home in Palais 2, with Lions Innovation extended across the entire week with a full programme of content to reflect the importance of technology as an enabler of creativity

:: Silver metals will now get 7 points (earlier 5), Gold will get 15 (earlier 7), a Grand Prix 30 (earlier 10) and Grand Prix in Creative Effectiveness or Titanium will get 35 instead of 12 points.


Changes to the Lions:

:: The Cyber Lions, Integrated Lions and the Promo Lions have been removed (okay, retired)

:: The Brand Experience & Activation, Creative e-commerce and Social and Influencer Lions will be launched as part of the new architecture

:: The craft categories within Print, Outdoor and Design will be removed from their respective Lions to be judged by a specialist Industry Craft Jury.


Commenting on the 2018 Festival, Philip Thomas, CEO, Ascential Events said: “This is an especially important launch for us. We have spent a lot of time talking to the relevant people to make sure the festival is not only as aspirational as possible, but to also ensure the sentiment behind the Festival is fundamentally founded on the work and those behind it. We have held lengthy discussions in order to curate an updated Festival that puts the creative content back at the heart of Cannes Lions.”


Also, following on from conversations with the City of Cannes, the first in a series of exclusive benefit packages for Festival attendees has also been unveiled. Alongside capped taxi fares and expanded free Wi-Fi facilities along the Croisette, hotel prices will be frozen for 2018, and fixed-price menus will be on offer exclusively for festival badge holders at more than 50 restaurants. The complete pass is now 900 euros cheaper. And Cannes to Nice taxis will cost 80 euros.


Next year’s festival also marks the introduction of a new initiative aimed at nurturing global young talent across the industry. One Young Lions delegate pass will be given free to every office which entered more than 15 entries at the 2017 Festival, totalling over 650 free places for the Festival in 2018.


Next year’s Festival will also mark the first time that every awards show will be available to view for free on all major platforms. As usual, all winning work will be published on the Cannes Lions site.


Speaking to the impact of the plans for the 2018 Festival, Philip Thomas said: “Change has always been part of Cannes Lions and the innovations we’re introducing for 2018 mark an exciting new phase in the story of the Festival. Some of the effects from these changes will be felt immediately, while others represent the start of a longer transitional journey. But what they all have in common is that they refocus the festival and ensure that Cannes Lions continues to be the leading global event for the world’s creative communications industries for many years to come.”


Passes are already available to purchase through the site.



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