Cipla’s #BerokZindagi helps patients to manage obstructive airway diseases

08 Nov,2017

By A Correspondent


Cipla is launching a nationwide mass media campaign that will educate and encourage patients suffering from Obstructive Airway Diseases (OAD) to smartly manage and control the disease. The campaign will be launched tomorrow (November 1) and will be on air for a period of 16 weeks across television, print and social media platforms.


While the creative mandate will be with Grey Group India, Impact Public Relations will drive the stakeholder outreach programmes and WatConsult will be responsible for the digital and social media platforms.


Said a Cipla spokesperson: “Myth-busting around inhalers and benefit education will be the prime focus of the campaign. We aim to normalise inhalers and debunk the misconceptions around it. Our storytelling follows an approach which will help demonstrate the fact that patients have a smarter and effective way to to treat asthma. I am glad that GREY Group and Impact Public Relations have come on board to support us with their core expertise in driving this behavioral and attitudinal shift.”



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