By A Correspondent

Publicis India has been mandated to handle the full-service responsibilities of Cera, the Ahmedabad-based home solutions provider. The mandate will be handled by the Delhi office of Publicis India and was won after a multi-agency pitch.

Commenting on the appointment, Atul Sanghvi – Executive Director, Cera said:“Cerahas exponential growth plans for coming years—with product and brand extensions. We felt the need to bring in freshness into our brand communication and with that in view we narrowed down on Publicis looking at their international stature, past work and people strength.”

On winning the business mandate, Srija Chatterjee, Managing Director, Publicis Worldwide India said:“We’re excited to see our strategic insight and ideas resonate positively with brands. This has led us to win some high-profile accounts in the recent past including a cluster of channels under ZEEL, Linen Club, etc. Cera is a leading home solutions player in India and we’re keen to partner them and play a significant role in making it a future-ready player of tomorrow.”

Adding to this, Ravpreet Ganesh, Executive Director, Publicis India said: “Cera is a leading name in home solutions and we’rehappy they chose us to accomplish their communication objective in India. Despite it being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”