Amazon Prime Video’s new campaign woos new-age viewers

22 Nov,2017



Amazon Prime Video is back with a campaign that sees it promoting the video-on-demand service as the go-to place for movies and TV shows.


Executed by Leo Burnett India, the two films featuring the endearing couple Rohan and Roshini, who are symbolic of the fun, quirky young couples of today.


Speaking about the new campaign, Ravi Desai, ‎Director, Mass and Brand Marketing – ‎Amazon India, said:“We received a positive response on our first campaign that aimed at building awareness about Amazon Prime Video’s benefits to a Prime member and ‘redefining Primetime’. With the launch of our new campaign, we want to reiterate the promise of bringing the latest and exclusive content across languages and genres for Prime members while highlighting the content options available on Amazon Prime Video.”


The film shows Rohan and Roshini sitting in a park, enjoying a TV show on their mobile. A friend of theirs spots them and begins to regale them with gossip about their neighbour. Roshini stops her in the middle of her story and asks her to watch the content on Amazon Prime Video for all the latest drama she needs.



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