Alcis Sports gets Shikhar Dhawan to endorse brand in India

22 Nov,2017



Alcis Sports has announced the appointment of Indian cricketer Shikhar Dhawan as brand ambassador for the company. The contract is for a period of two years.


Speaking on the appointment of Shikhar Dhawan as brand ambassador, Parminder Datt, Head – Marketing, Alcis Sports said: “Alcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.”



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