4th CII Marketing & Brand Conclave held in Ahmedabad

27 Nov,2017

By A Correspondent


The fourth CII Marketing & Brand Conclave was held in Ahmedabad with marketers and brand leaders from across the industry verticals, discussing and sharing experiences on the nuances of new age communication, technology-enabled ‘TECHNO cating” across genres of product services.


Elaborating further, Piruz Khambatta, Deputy Chairman – CII Western Region and CMD, Rasna Pvt Ltd, said, “Brand extensions are flourishing for a number of reasons. More and more companies today, realize that one of their most valuable assets is the brand and not just their tangible assets and has a multiplier effect on your valuation. A strong brand commands loyalty, emotions, preference and associative powers, which are hard to duplicate by the competition. The brand is the USP for many products today.”


In his inaugural comments, Sam Balsara, Managing Director, Madison World & Madison Communication, said:“A right story, right content, right medium, right partner, right category, right time, right pricing, and right controls makes a successful model. The opportunities in content marketing are limitless. We have only seen a trailer in India.’


Some of the keynote speakers included Kiran Khalap from Chlorophyll, Senjam Raj Sekhar from Flipkart, Jayen Mehta from Amul India, Anirudh Pandita from Pocket Aces, Devasis Chattopadyay from Adfactors, Amit Doshi from Divya Bhaskar, Siddharth Desmukh and Falguni Vasavada Oza from MICA, Glen Dsouza from MSLGroup and Chandan Nath from Ideas2Brands.



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