Zee Tamil refershes brand proposition & identity

17 Oct,2017

By A Correspondent

 

Zee Tamil has unveiled a new brand identity and also launched its HD channel. The launch took place at the Sa Re Ga Ma Pa Seniors event with stars from Zee Tamil in a grand ceremony celebrating the channels new look and brand proposition.

 

Commenting on the new brand identity, Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited said: “With a refreshed brand purpose, we, at Zee Tamil, strive to erase the lines between the younger and older generations, especially women, urging them to unite and embrace progress & change in all forms. Synonymous with Tamil pride, Zee Tamil will stand for progressive and onward-looking content featuring bold and determined characters whose modern outlook is grounded by tradition and values. We wanted a strong voice to the campaign who actually stands for our values-Jyotika both with her on-screen & off-screen persona symbolizes a perfect blend of changing views but unchanging values. She is the perfect role model for our audiences, highlighting the many benefits of self-inspired change not only on one’s own life, but also the society as a whole.”

 

As part of this campaign, Zee Tamil will bring to life its new proposition with two brand films. Directed by National Award-winning Sudha Kongara and shot by acclaimed cinematographer Ravivarman, these films speak of balance between changing views and unchanging values that strengthens relationships.

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