Wok To Walk assigns digital mandate to FoxyMoron

18 Oct,2017

By A Correspondent


Asian fast food chain, Wok To Walk has assigned its digital creative and media mandate for its pan India launch to FoxyMoron’s North division in Gurgaon. This account was won following an open multi-agency pitch.


On appointing FoxyMoron, Navin Mittal, General Manager, Wok To Walk India, said: “As we bring the legacy of ‘Wok to Walk’ to India, we are eagerly looking at engaging with customers on digital and social platforms. Apart from consolidating brand ethos, viz. freedom, freshness, quality and entertainment, our focus will be on actively listening and responding to customer voice, as we deliver best-in class guest experience and grow the brand across India. We are very delighted to associate with FoxyMoron and are confident that this association will give a great kick-start to Wok to Walk’s Indian journey.”


Commenting on this win, Prachi Bali, Business Head North, FoxyMoron said: “We have been aggressively expanding our portfolio in the North and the kings of Asian Wok are a great new addition for us. They will compete with the biggest fast food chains all over the country.  Our association with them will be to provide digital creative and media services. Our teams are excited to creatively express themselves and compete in a category, which constantly communicates with their audience in unique ways!”

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