Whattacoup! Hotstar pips news channels by airing Talwar interview

30 Oct,2017

By A Correspondent


Guess who Nupur and Rajesh Talwar spoke with in the electronic media soon after being released from jail? No, not Republic TV or Aaj Tak, the two top-ranked channels in English and Hindi. Not even Times Now or NDTV or ABP News or India TV.

The dream interview, or what would’ve been billed ‘Super Super Exclusive’ by the channels, aired on Hotstar on Saturday. We don’t know whether Hotstar paid the Talwars top dollars for grabbing rights for the interview, but the news industry was abuzz with the development. When MxMIndia pointed out to the editor of one channel that he now has new competition in the form of Hotstar, he remained unfazed because he felt that a Hotstar-like service will not be able to match a news channel in terms of reach. To this a media observer we spoke to retorted: “Perhaps news channels have more reach. But that’s today… this is the future.”

The interview is a one-off show and has been created in partnership with HBO, we are told. This was made by awardwinning documentary film-maker Sarah Mcdonald. The interview ends with a mention of a four-part documentary series that will be “coming soon” on Hotstar and Star World.

It would be interesting to see if Hotstar continues to pursue the path of similar interviews and others in the business – Voot, Ditto/Zee5, Sony Liv, Viu, Alt Balaji etc follow suit, but it surely adds a new dimension to the news business.

Hotstar meanwhile also earned a fair deal of editorial mention including the The Times of India and a front-page mention in The Hindustan Times. Hmmm.




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