Vijay Sales unveils campaign highlighting offline retail strength

30 Oct,2017

By A Correspondent


Vijay Sales has launched new films that takes on the inherent weaknesses of the internet players. Retailers have started favouring an omni-channel approach to sell goods especially in the case of consumer electronics and fashion which are now being copied by e-tailers, who sell retail goods on the internet.


To spread more awareness and the hidden potential in today’s realm, Network Advertising has created three TVCs to bring alive the consumer frustration with e-commerce purchases when it comes to consumer durables, notes a commuique.


Said Nilesh Gupta, Managing Partner, Vijay Sales: “While the attention of media was on the e-commerce festivals of deep discounts, we have seen our service being reinforced by customer belief in terms of them returning in large and growing numbers to Vijay Sales, despite all the noise around e-commerce offerings. So, we wanted to bring to the fore the consumer pain points with the internet world which they tell us every time they come to our stores.”


Added Vinod Nair, Managing Director, Network Advertising:  “It’s amazing that once you see the ads, every average consumer will realize what he has been missing. And it is our close connect with the category and the client that helped us arrive at this insight. I promise that each one who watches the ads will have personal anecdotes to add to the three stories we have projected in our campaign.”



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