Tropicana releases digital film applauding efforts of Jadav Payeng

18 Oct,2017

By A Correspondent


Tropicana has started a special initiative to encourage gifting back to nature with its #GiftATree initiative. The brand partnered with the ‘Rally for Rivers’ initiative and and has pledged to plant over 25,000 trees.


As part of its efforts, the brand released a digital film titled ‘The Man Who Planted A Forest’.Talking about their efforts and the launch of the digital film, Vineet Sharma, Brand Manager – Tropicana, said, “Tropicana is closely linked to nature as all our products are made from the fruits of nature. Festivals are a time for gifting and giving, so what better way to thank nature for its fruits than to give back to nature. With Tropicana’s #GiftATree initiative, we are taking a small step to gift trees back to nature, and our festive packs will give consumers a chance to contribute to this cause.”


Added Cyrus Oshidar, MD & CCO, 101India: “We are extremely happy to partner with Tropicana for this great initiative. Digital storytelling is a great way for brands to engage with the millennial. What better way to reinforce an idea than through a people story that the audience can relate to.”


As part of its robust 360-degree campaign, the brand has also introduced a special gift pack, sales from which will contribute towards the initiative as well.


Another interesting initiative by the brand turned the popular radio station Radio Mirchi 98.3 FM into 98.Tree to support the cause. The radio station drove awareness and engaged with consumers for the #GiftATree initiative.

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