The Woolmark Company releases first India-focused campaign

18 Oct,2017

By A Correspondent

 

The Woolmark Company has announced the rollout of the Grown in Australia Made in India’ campaign. The nationwide consumer-facing campaign will bring to the forefront the farm to fashion journey of Merino wool from Australia to India, and champion both the woolgrowers of Australia, as well as the handloom sector in India. It aims to connect those present across the wool supply chain including brands, manufacturers and the Government of India, while also allowing consumers to be a part of this beautiful journey.

 

Said Arti Gudal, The Woolmark Company Country Manager India: “This 360° campaign including television, print, outdoor and digital media will be rolled out progressively in the next three months, tying in Australias unique Merino wool fibre and passionate woolgrowers with Indias commercial brands, manufacturers and talented local weavers.”

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