The Womb unveils campaign for ZenFone 4 Selfie Series from ASUS

13 Oct,2017

By A Correspondent


Asus India has rolled out a product campaign following the unveiling of the ZenFone 4 Selfie Series this month. The campaign, crafted by The Womb, stresses on the mobile phone’s selfie-taking feature – dual lens wide-angle selfie.


“Asus s a brand which thrives to pursue technological and aesthetic perfection through continuous innovation. We place ourselves in our customers’ shoes to develop a deep understanding of, and genuine empathy for, their needs—enabling us to create user experiences that transcend the norm,” said Arindam Saha, Head Marketing, at the device and computing major.


To create abuzz leading to the launch date, IBS executed #DitchTheSelfieStick for the pre-launch campaign.

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