TBZ unveils campaign to connect to brides of today

25 Oct,2017

By A Correspondent

 

TBZ-The Original has created a communication for the wedding season.Talking about the campaign, Abhishek Maloo, Marketing Head, TBZ- The Original, said: “As the Indian jewellery customer becomes younger and discerning, TBZ-The Original has decided to evolve and embrace this change in our new campaign. An ode to the modern Indian bride – a woman who likes to follow tradition, but in her own unique way. Our campaign introduces a contemporary twist to an age-old institution, with brides that walk the fine line between conformity and individuality.”

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