SPN unveils coverage plans of FIFA U-17 World Cup 2017 India

04 Oct,2017

By A Correspondent


Sony Pictures Networks India (SPN) has announced its programming initiative for the FIFA U-17 World Cup 2017. The sports network is set to telecast the 22-day tournament in three language feeds  English, Hindi and Bengali.


SPN will also air a studio show called Football Extraaa with host Seema Jaswal and several international and India former and current playing stars.


Said Rajesh Kaul, President, Sports and Distribution Business, Sony Pictures Networks India: “The FIFA U-17 World Cup 2017 India, one of the most anticipated events of the year, is set to transform India’s sports landscape. As official broadcasters of the tournament, we are committed to reaching out to a wider audience and enhancing the viewing experience. We are all set to leverage the mass appeal for this marquee sports event with multiple language feeds that will bring the tournament closer to the TV viewing audience by presenting the content in a localised format for viewers across markets India. We are also bringing back, Football Extraaa, our flagship show for the tournament which presents some of the biggest names in International and Indian football on a single platform. With in-depth analyses and renowned football experts comments, we promise to provide an unparalleled sports viewing experience that appeals to our audience, both football fans and bench viewers, in the Indian Sub-continent.”

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