Sony Music announces partnership with Eastern Media

18 Oct,2017

By A Correspondent

 

Sony Music has announced a digital distribution deal for streaming and downloads with Odissa’s leading media house Eastern Media Ltd.

 

The vast and rich catalogue of Eastern Media includes their old and upcoming new movies, the famous “Jatra” content, “Sambalpuri” songs, and the devotional “shloka mantra” will now be available across all digital properties. The catalogue also consist of hit songs like “Sathire Nathile Tu”, “Jane Jungala Raja” etc.

 

Commenting on the association, Malaya Mishra from Eastern Media said: “We were part of a training conducted by Sony Music in Bhubaneswar. Their digital distribution arm’s ingestion process, online reporting systems truly stood for its quality and transparency. Post experiencing this training and process, we decided to exclusively partner with Sony Music for digital distribution. This is a good learning for us and we are sure of making this a success.”

 

Added Hari Nair, Director – Digital Business, Sony Music Entertainment India, “Eastern Media needs no introduction in Odissa. It is actively into Film Production, have their own Press, TV and Radio channels. In short, a media giant from Odisha. We help them digitize, and monetize their music content across digital platforms. Sir Malaya Mishra is a well-known music composer & director. We are proud to be associated with Eastern and Mr. Mishra.”

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