Sintex partners DDB Mudra to launch #ReviveOurRivers

11 Oct,2017

By A Correspondent

 

With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West has created the #ReviveOurRivers campaign to address and create awareness around this issue.

 

Speaking on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group & Managing Partner, DDB Mudra West, said: “There has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on “World Rivers Day”, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.”

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