By A Correspondent

DDB Mudra Group has bagged the creative mandate from Royal Enfield for one of its key forthcoming projects.

Speaking on the decision, Chandan Jha, Head – Brand Strategy, Royal Enfield said: “As Royal Enfield moves into the next phase of its global foray, we are always looking for partners who understand our purpose and will help us build the brand. The DDB team brought in a differentiated strategy and demonstrated digital-enabled creative thinking. We look forward to a fruitful partnership.”

The relationship will be run by DDB Mudra’s Delhi office. Added Vandana Das, President and Managing Partner DDB Mudra North: “Royal Enfield Project win for us is a phenomenal win. We are confident of contributing as partners & enjoying the ride as we move along together on this journey.”

Said Sumeer Mathur, Head of Strategic Planning, DDB Mudra North who will lead the communication strategy for the launch: “To partner an iconic Indian brand as it reaches out to global consumers is both exhilarating and challenging, we are thrilled to ride alongside Royal Enfield.”

The creative function will be led by Vishnu Srivatsav, Creative Head, DDB Mudra South.