Roger Pereira accorded Honorary Life Membership of IAA

23 Oct,2017

By A Correspondent


Roger Pereira

The International Advertising Association (IAA) has conferred the IAA Honorary Life Membership on veteran communications advisor Roger Pereira.


Pereira, who led Shilpi Advertising for 22 years ending 1985, established Roger Pereira Communications in 1986. The agency was among the leading PR agencies and had a tie-up with Burson-Marsteller and later Edelman which eventually acquired his primary PR business.


Meanwhile, IAA also announced the winners of the 2017 Inspire Award. IAA World President and Chairman, Felix Tataru, while congratulating the winners said: “In what is now a truly global landscape the International Advertising Association, with its global footprint of over 3000 members, who are practitioners in all sectors of the marketing communications business, we are proud to recognize their accomplishments, commitment and services contributed to our industry.” “The IAA Inspire Awards have been initiated to pay tribute to our members for their many achievements and contributions of Leadership, Vision, Commitment and Service to advance the IAA globally as well as to make a difference in the worldwide arena of marketing communications. They have contributed their professional expertise and inspired the marketing communications community locally, regionally and globally.”


The IAA Inspire Champion Award honours notable leaders for their lifetime achievements, vision, committed services to IAA, as well as their contributions to advancing the IAA and communications in the global marketing communications industry. This year’s five recipients include: Maria Bauernfried, Marketing Director, Kelly GmbH – Austria; Akira Kagani, Executive Advisor, Drill Inc – Japan; Brendan Ripp, Executive Vice President, National Geographic, FOX Networks Group – USA; Anthony Savarimuthu, Chief Executive Officer, Dentsu LHS – Malaysia; Murtaza Tajbhoy, Chief Strategy Officer, Leo Burnett Sri Lanka – Sri Lanka. Sadly, no one from India.


Apart from the above, there is also the IAA Inspire Young Leader Award that recognizes young professional members for their significant service as leaders in the IAA Young Professionals arena and for their dynamic contributions in the marketing communications industry. This year’s five recipients include Iulia Niculae, Marketing Manager, Romanian Football Federation – Romania; Claudiu Petria, Co-Founder, Girofar-Surviving Deadlines – Romania; Hasnaa Rkhami, Global Online Marketing Manager, The Estee Lauder Companies Inc. – USA; Victoria Ryan, Account Director, The Week (Dennis Publishing) – United Kingdom; Ljubica Vukčević, Insight Analyst, Direct Media – Serbia. Again, no one from India.


Also, this year’s IAA Honorary Life Membership Award pays tribute to four venerable members from the international IAA chapters in Italy, Saudi Arabia, and the United States other than Pereira. The other three recipients of the 2017 Honorary Life Membership Award include: Edoardo Brioschi, Professor, Universita Cattolica del Sacro Cuore, Italy; Talal Dhulaymi, Chairman, tph DDB Middle East, Saudi Arabia and Lawrence Levy, President, LJL Associates, USA.

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