Red FM enters Jammu & Kashmir

04 Oct,2017

By A Correspondent

 

Red FM under its Phase III expansion has launched its new station in Jammu. Speaking about the new launch, Nisha Narayanan, COO, Red FM said, “Our clear strategy is to expand into newer markets and capital cities. With this launch, we have entered into all key markets in India. This is also part of our strategy to establish our leadership status. Having said that, FM radio’s entry into such sensitive markets is a major step for the growth of FM India. These markets require entertainment sources and radio fills in the need gap. As RED FM, we are delighted to launch our 6th new station this year after Jodhpur, Chandigarh, Amritsar, Patna & Surat. Our frequency here is 91.9 and irrespective of what frequency we are in, we hope to entertain and engage our listeners 24X7, in the spirit of our tagline Bajaate Raho”

 

The station will have CHR (Contemporary Hit Radio) format for the city, playing Hindi and Punjabi superhit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’, RED FM will continue to encourage people of Jammu to speak up for issues that concern them and also bring in an amalgamation of entertaining RJs to Jammu.

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