Radio City launches Radiocity.in in Hindi

06 Oct,2017

 

 

Radio City has announced the launch of its web platform radiocity.in Hindi, becoming the first and only radio network in India to offer an exclusive Hindi website. Radio City was the first radio network In India to take the digital route with the launch of radiocity.in.

 

Said Abraham ‘Abe’ Thomas, CEO, Radio City: “Regional language internet users have been growing at a much faster pace than English with 38 per cent of the total Indian internet user base expected to comprise of Hindi users by 2021. Organic engagement for local content is comparatively higher and we want to tap into this potential while providing our regional users the ease and accessibility to content in Hindi.”

 

Commenting on the launch of the regional platform, Rachna Kanwar, COO, Digital, Jagran New Media said: “As we expand into more cities and genres this year, the first logical extension online will be to make our content available to listeners in their preferred language. As a large chunk of our audio content is in Hindi, it only follows that we make this option available to listeners who consume content in Hindi. This is a first of its kind initiative towards language personalization by any FM network in the country and we hope to further diversify into multi-lingual offerings in the future.”

 

 

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