Prasoon Joshi pens anthem for music summit

09 Oct,2017

By A Correspondent

 

MTV along with Musiconcepts kicked off the MTV India Music Summit 2017 with the launch of an anthem penned by adman and lyricist Prasoon Joshi and performed live by Shankar Mahadevan. The summit will be held from October 27 to 29in Jaipur.

 

Prasoon Joshi

Said Joshi on the anthem:“Music has the power to connect, to create, to nurture and to inspire. Keeping this transformative power of music in mind, we’ve created an anthem that reflects the philosophy behind the inception of the MTV India Music Summit. The focus was on to highlight how this Summit is a confluence of ideas and influences and artists who bring their own unique touch to the art of music and make it their own. It’s a meditation on the transcendental nature of music and the richness that it brings to our lives just with a few notes. It’s that one magical note, the ‘Saccha Sur’ that every musician seeks. And what could’ve have been better than to have a genius artist like Shankar composing and lending his voice to this humble tribute to music. If this is how we’re kicking off the summit, one can only imagine the wonders that await us in Jaipur!’

 

Raj Nayak

Added Raj Nayak, COO, Viacom18: “The anthem penned by Prasoon Joshi and composed by Shankar Mahadevan is not only beautiful but it also succinctly captures the essence of the Summit. I hope, music makers and music lovers from across the country recognize the importance of the MTV India Music Summit and become a part of it to actively engage in celebration our musical heritage.”

 

Said Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18: “The anthem ‘Ek Saccha Sur’ is the true expression of what this summit symbolises. And the fact that we have two of the foremost minds associated with music in India– Prasoon Joshi and Shankar Mahadevan – creating this anthem for us, is just the ‘cherry on the cake’!”

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