Ogilvy South unveils latest campaign for Fortune Oils

31 Oct,2017

By A Correspondent

 

Fortune Oils has released its latest campaign featuring brand ambassador Akshay Kumar. Taking forward the brand’s message, Fortune Oils’ latest TVC shows Akshay spending time with army jawans at a camp – drawing on his association and support for the Indian Army.Conceived and executed by Ogilvy South, this film celebrates the idea of home-cooked food and the emotional attachment we all have with it in a fresh and interesting story.

 

Said Piyush Pandey Executive Chairman and Creative Director, Ogilvy South Asia: “The film continues on the theme of ‘ghar ka khana’ but  this time we use jawans as they are the ones who miss ghar ka khana for long extended periods away from home. Akshay Kumar is a good fit because he has been a Chef in his early days (before he became a Bollywood star). I am sure he will touch the hearts of people and strengthen Fortune Oils connect with the people of India.”

 

Added Angshu Mallick, COO, Adani Wilmar Ltd: “Fortune Oils’ communications have always been about connecting with our consumers on an emotional level. So when we were considering a brand ambassador, who better than Akshay Kumar. He is popular, likeable and relatable with people across different ages. Known to be a hardworking and conscientious person, Akshay epitomises all the values that Fortune stands for and is the perfect representative for our brand.”

 

Said Azazul Haque, CCO, Ogilvy South: “The idea of choosing Akshay Kumar as a brand ambassador came from the client and we loved it. A cooking oil brand choosing a male brand ambassador was a bold and progressive decision. Also Akshay has good credibility as a food expert because of his affiliation with world famous cookery shows and his own past with the food industry. From there the idea of him cooking for others generated. Because of his strong associations with the Indian Army, we thought a story of him cooking for the jawans, who miss ‘Ghar ka khana’ the most will make for an emotionally engaging plot.  Because ‘Ghar ka khana, ghar ka khana hota hai’ is not just a positioning, but also an emotion. The premise that one misses home cooked food when away from home is a human truth.”

 

 

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