NBA to now be broadcast in Hindi

18 Oct,2017

By A Correspondent

 

Sony Pictures Networks India (SPN) and the NBA announced that beginning the 2017-18 NBA season, NBA games will be broadcast with Hindi commentary every weekend on Sony Ten 3 and Sony Ten 3 HD, a package of close to 100 NBA games including the regular season and playoffs. The games will continue to be simulcast with English commentary on Sony Six and Sony Six HD.

 

Rajesh Kaul

“We are committed in channeling our efforts towards expanding NBA’s fan base in the country and strengthening our reach,” said Rajesh Kaul, President, Sports and Distribution Business, SPN, adding: “We have seen a consistent increase in viewership over the years for NBA and to keep up this momentum we are continuing our initiative of the Hindi language commentary. A special panel of expert commentators has been engaged to deliver expert analysis in Hindi for each play.”

 

Yannick Colaco

“Along with our partners, Sony Pictures Networks, we are excited to offer Hindi in-game commentary through the 2017-18 season,” said Yannick Colaco, Managing Director, NBA India. “As a part of our commitment to popularize the game of basketball in India, we will continue to offer more localized programming to engage with a wider audience.”

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