Musiconcepts and MTV announce the launch of the first ever MTV India Music Summit

03 Oct,2017

 

 

MTV and Musiconcepts have come together to launch a gathering of over 50 artists celebrating non-Bollywood music in the form of MTV India Music Summit. The Summit, which will be attended by artists from various backgrounds and belonging to different genres of music, will be held from October 27 to 29, 2017, in Jaipur’s Fairmont hotel.

 

Speaking about the MTV India Music Summit, the Founding Partners of Musiconcepts said, “The richness of the content that we have for the MTV India Music Summit is evident from our pick of topics, genres and artists. From Seduction by the queen of classical Kaushiki Chakraborty to the energetic Brilliance of Ustaad Shujaat Khan’s sitar to the soulful renditions by Ustaad Rashid Khan – it has been interesting to see what combinations can come together in this spectacular space.”

 

Shedding light on the association with the summit, Raj Nayak, COO, Viacom18 said: “MTV initiated India into the experience of music on television, making it a socially and commercially successful phenomenon. Today the brand is synonymous with being reflective of the country’s youth – their preferences, beliefs, opinions, desires et al, especially where music is concerned. This presents us with the unique opportunity to partner with initiatives such as the India Music Summit which aims to bring artists from diverse musical backgrounds together to celebrate the rich variety of sounds available to us today including some which we may have forgotten, and some which we haven’t yet discovered. It’s an extremely noble and exciting event and we’re sure those attending the MTV India Music Summit will have a musically enriching experience.”

 

Added Ferzad Palia – Head, Youth, Music and English Entertainment, Viacom18: “MTV is the universe of the young and music being one of the cornerstones of youth culture in India, has always been a key element in the brand’s development over the years. Thus, it is but a natural fit for a brand like MTV to be associated with a summit that is all about celebrating music in all its forms. The MTV India Music Summit is going to be an educational, enlightening and enriching experience for all those who attend and I would urge anyone who is even remotely interested in music to be a part of it.”

 

 

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