Mindshare and Diageo win big at the Smarties India awards 2017

30 Oct,2017

By A Correspondent


The Mobile Marketing Association (MMA) announced the winners of its 2017 Smarties India Awards, held in Gurugram last week. As many as 42 awards were presented for mobile strategy in industry-focused categories celebrating innovation, creativity, and success across the mobile marketing ecosystem. Diageo was crowned ‘Marketer of the Year’, while Mindshare was recognised as ‘Agency of the Year’.


Mindshare received 19 awards over 11 categories, ranging from Brand Awareness, Mobile Native and Programmatic, amongst others.Sony Entertainment Channel’s ‘Waltzing across TV: How 300,000 people switched channels to Super Dancer’ by Zapr Media Labs was recognised as ‘Best in Show’.


Said Rohit Dadwal, Managing Director, MMA Asia-Pacific:“All our winners have demonstrated the ability to communicate their brand’s story with mobile using creative concepts and innovative technology that lead to real business impact. The Smarties India Awards are our way of recognising outstanding key players in the industry, and we hope that through sharing their campaigns, we can inspire marketers across India to harness the power packed in this tiny device. We’re optimistic about where the industry is headed in India, and look forward to seeing what next year’s Smarties India Awards has in store for all of us,”


In an ongoing partnership with Knowledge Partner, Kantar Millward Brown, the research-based consultancy presented industry trends and characteristics of the winning campaigns.


Commenting on the winners, Shaveta Bhardwaj, Senior Executive Director, Kantar Millward Brown said: “We saw very interesting entries in comparison to last year; scale stood out for winning campaigns. Measuring brand outcomes is critical to success. It is important to think what ‘mobile’ can do for your ‘brand’ rather than what ‘brand’ can do on mobile.”


This year, MMA partnered Gunn Report and WARC to launch the first-ever Business Impact Index.



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