Madison Media bags Xiaomi mandate

24 Oct,2017

By A Correspondent

 

Madison Media has bagged the Media AOR of smartphone major Xiaomi. According to sources the account is worth Rs 100 crore.

 

Although there is no official confirmation on the development from either Madison or Xiaomi, it is learnt the Chinese smartphone major has signed on the dotted line.

 

Chinese mobile manufacturers have been dominating the cellphone market in India and have also been significant spenders in the Indian media. While Oppo and Vivo have been very visible, Xiaomi is said to have made more tactical spends as it inches ahead to be the numero uno player. Samsung leads the sales rankings of smartphones in India, followed by Xiaomi and Vivo.

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