Lowe Lintas executes Caratlane’s new campaign – #GetDiwaliReady

23 Oct,2017

By A Correspondent

 

Lowe Lintas created a campaign titled #GetDiwaliReady for CaratLande urging millennials to buy jewellery online.

 

Said Anaheeta Goenka, President Lowe Lintas: “It was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family – be it a place where they stay or a place where they work. And thus was born the campaign idea of new “families”.

 

Speaking about the campaign, Mithun Sacheti, Founder & CEO, CaratLane said:“Our campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family.  And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle everyday.”

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