Liva executes BTL campaign in Mumbai

25 Oct,2017

By A Correspondent


Liva, the fabric brand from the Aditya Birla Group, executed a unique campaign where a life size mannequin of the brand ambassador Kangana Ranaut dropped down in 10 key malls across 10 cities of the country.


Liva fabric has partnered with brands like W, Pantaloons, Biba, Solly, Van Huesen, Shoppers Stop, among others. These brands have Liva fabric in their garment collections. Almost all of these brands have their presence in leading malls. Being visible as a reminder in the last leg of consumer journey, this innovative concepts not only catches attention but also delivers high footfalls for the partner brands


Said Shardah Uniyal, Head – Branding & Communication, Birla Cellulose: “Being an ingredient it is imperative for the brand to get noticed and stand out in clutter. This innovation is aimed towards garnering maximum visibility and increasing foot falls for our partner brands in those malls.”

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