Leo Burnett creates films for Gagan

23 Oct,2017

By A Correspondent


Leo Burnett created three “fun films” for Gagan, an edible oil brand that is a part of Bunge India (better known for Dalda). Gagan is a popular brand in north Indian markets like Chandigarh, Jalandhar, Himachal Pradesh etc.


“Diwali is just around the corner and the Supreme Court has banned crackers. This gave us an ideal opportunity to create a real-time response advertising campaign for Gagan refined oil. The concept was simple, viral videos for Whatsapp that leverage the brand. We took traditional firecracker packaging and made videos of it based on foods. We gave people the message that they can celebrate Diwali with food crackers,” notes a communique, adding: “Each film is a character on a firecracker pack talking but instead of talking about fireworks they talk about food crackers, made in Gagan refined oil. The humour in the videos make them share worthy. The videos are shot on a special format for mobile phones and other handheld devices, keeping them light and easy to share.”

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