Lenskart ropes in Katrina Kaif as brand ambassador

10 Oct,2017

By A Correspondent

 

Leading eyewear company Lenskart has announced Bollywood star Katrina Kaif as its brand ambassador. Kaif will be the face of Lenskart for the next two years and would also feature in the brand’s new campaign.

 

Commenting on the new campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com said: “Lenskart as a brand is all about fun, fashion, playfulness and friendliness. Katrina, we feel, is all of this too naturally, hence a perfect fit and not a forced fit”. He further added: “We were looking for someone who naturally fits the Lenskart brand proposition of ‘Addictive Playfulness’. Katrina fits this the most. Her song ‘Kala chashma’ was a phenomenal success and we think she will be really successful with the actual chashma (spectacles) as well”.

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