Kerala Tourism launches #GoKerala campaign to boost tourist arrivals

30 Oct,2017

By A Correspondent


The Tourism Department of Kerala has launched a marketing campaign“#GoKerala”in association with HolidayIQ in order to promote tourism.Under this campaign, five lucky couples will get a chance to win a 10-day, all-expense paid trip to Kerala and visit unexplored and pristine destinations of Kerala.


#GoKeralacampaignis a content led, multiple platform campaign with a dedicated microsite, integrated touchpoints and targeted reach. The experiential campaign, unlike traditional marketing campaigns, is completely powered by the holiday experiences and reviews of authentic travellers across the country.


Speaking about the campaign, P Bala Kiran, Director, Kerala Tourism and Managing Director, Kannur International Airports: “Kerala Tourism has always sought new and innovative marketing avenues to build Kerala as the top tourism brand and destination. Hence, we are excited to partner with Holiday where they have provided an innovative concept to invite real travellers with varying preferences from their vast travel community to experience the beauty and hospitality of Kerala & Kerala Tourism department.”


Speaking on the occasion, Rohit Rawal, Head of Brand Solutions, Holiday IQ said:“As India’s first and largest travel community, HolidayIQ has always been a pioneer in bringing experiential marketing to the Tourism sector. With the #GoKeralacampaign, we have a unique opportunity to showcase Kerala in a fresh light, as experienced and authenticated by real travelers. We are grateful to Kerala Tourism, for showing faith in the Holiday platform’s ability to lead this content-led campaign, while giving the —travellers an experience of a lifetime”.



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