Kansai Nerolac executes innovative outdoor campaign in Mumbai

30 Oct,2017

By A Correspondent

 

Kansai Nerolac Paints Ltd (KNPL) recently launched an on-ground campaign at Terminal 1 of the Mumbai airport. The campaign, titled – Making our world #ashadebetter, utilises the luggage conveyer belt at the airport as the primary media.

 

Speaking about this, Peeyush Bachlaus, GM Marketing – Kansai Nerolac Paints Ltd. Said: “There’s a need to find the consumers where they are instead of trying to reach out to them through conventional means. It is a must to deliver key brand messages on multi-layered platforms which can’t be restrictive in nature. We have continuously endeavoured to innovate brand messaging as well as consumer connect initiatives. This unique OOH installation is a testimony to that. We want our consumers to experience their surroundings and colours in a unique way wherever we can and doing something for the Diwali time passengers seemed to be a right way to kick start the integration.”

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