JWT unveils digital film for Parag whey protein

17 Oct,2017

By A Correspondent


Absolute 100% Whey Protein by Parag Milk Foods Ltd has launched its digital film that inspires everyone to reconstruct themselves and adopt a healthier lifestyle. The digital TVC, conceptualised by J Walter Thompson, begins with montage of athletes sweating it out during training, and conveys the most prominent message in brevity—what you put inside your body is as important as what you put your body through.


Notes raditionally major consumers of sports nutrition products have been athletes and body builders. Increasing health awareness coupled with increasing number of health clubs and fitness centres is also provided the much need boost to the sports nutrition market in the country.”

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