It’s Mindshare again as Agency of the Year

14 Oct,2017

By A Correspondent

The 17th edition of the coveted Emvies 2017 saw Mindshare bagging the top honour – the coveted Agency of the Year trophy. Wavemaker, the new agency born out of the merger of Maxus and MEC, came a close second.

As for Client of the Year, the honour was shared by Vodafone and Star India. The Grand Emvie was bagged by Madison and Asian Paints for Best Media Innovation – Media – Digital Search.

Speaking about the changing dynamics of campaigns and the importance of being relevant, Punitha Arumugam, 2017 Awards Chairman for Emvies, said, “India has been at the forefront of many ingenious campaigns that showcase high effectiveness and the EMVIEs remain committed to recognising such outstanding communication stories. Being one of the most trusted and coveted awards in the category, the Emvies continue to scale with increased participation and representation from across industry stakeholders.”

Elaborating on the scale and the entries, Partha Sinha, 2017 Awards Co-Chairman for Emvies said, “The Emvies 2017 has successfully contributed towards recognising high impact media campaigns that have made a difference. It continues to be one of the most coveted awards within the industry.”

In his welcome address,  Vikram Sakhuja, President of The Advertising Club said: “In its 17th year now, the Emvies has continued to grow in scale and strength, emerging as the gold standard amongst media awards. With a jury consisting of over 211 distinguished industry leaders from across the country, this has been a transparent process to select transformational work. We are engaging with some top global content sites to showcase the best of our archives to the world.

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