India Today Group flags off digital entity, MobileTak.in

27 Oct,2017

By A Correspondent

 

The India Today Group launched a new portfolio of seven niche digital channels across six platforms under the umbrella of Mobiletak.in. The digital channels include News Tak, Sports Tak, Food Tak, Life Tak, AstroTak, Tech Tak, and Yoga Tak.

 

Commenting on the launch, Kalli Purie, Vice Chairperson, India Today Group said: “Content consumption on mobile devices is growing at a phenomenal rate and we are catering to this growing appetite for content on mobile with this new launch. Mobiletak.in is mobile first in content and experience. We always wanted to create a series of niche channels. This would have been a herculean task on television, but the onslaught of content consumption on mobile and the current digital landscape have enabled in ushering in the simultaneous mega launch of the seven niche digital channels”.

 

 

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