HyperCity Retail rolls out its inaugural digital campaign

18 Oct,2017

By A Correspondent


HyperCity Retail (India) has launched its new digital campaign, #HarDilRoshanKaro. The film captures the positioning of HyperCity of providing a perfect opportunity to their patrons to be a super hostess, this Diwali.


Keeping up with the brand promise of ‘Something Fresh Everyday’, the film opens with the Sharma’s planning and organising a Diwali party. With multiple demands by each member in the family, the lady of the house fulfils each request efficiently by the wide range of offerings available at HyperCity, making her the perfect hostess.


Commenting on the new film, Manoj Jain, Vice President of Marketing, Loyalty and Visual Merchandising at the retailer said: “We at HyperCity have been studying changes in the purchase patterns of our target audience, over a period of time. Accordingly, we refined our approach by re-introducing our brand message as ‘Something Fresh Everyday’, last year. The new DVC is an extension to our evolved brand messaging aligning with the thought of #HarDilRoshanKaro. The overall campaign salutes the lady of the house, incidentally our primary shopper, who makes everyone feel special and appreciated, thus becoming a super hostess this Diwali.”


Speaking about the concept and execution, Amyn Gladioli, Group Director – Communications, Gozoop Online added:“In today’s hyper connected environment, any brand’s outbound communication should be a reflection of the society it thrives in. Our main objective for #HarDilRoshanKaro, is to enrich the lives of our target audience.”

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