FoxyMoron & Motivator win creative & digital mandate for Hooq

10 Oct,2017

By A Correspondent

 

Following a multi-agency pitch, video-on-demand service Hooq, appointed FoxyMoron and Motivator as its creative and digital agencies respectively.

 

Said Salil Kapoor, Managing Director, Hooq India:”We are thrilled to have FoxyMoron and Motivator onboard as our creative and digital agencies. Being a digital brand ourselves, we believe that these partnerships will helps us stand differentiated in the consumer mind space through innovative campaigns. We are looking ahead to create and execute successful campaigns for Hooq”.

 

Added Rabe Iyer, Managing Director of Motivator: “VOD services have paved the way the Indian audience consumes content across platforms. We are glad to partner with one of the best VOD service platforms in the world. We are excited about the possibilities of blending different creative minds to deliver results that continue to propel Hooq’s growth journey in India.”

 

Speaking about the association with Hooq, CVL Srinivas, South Asia CEO of GroupM said, “The VOD service has seen tremendous growth across Asian markets and with their foray in India, we hope that we can help them capture the attention of their target audience with our innovative solutions. We hope that we can extend this association further.”

 

Said Pratik Gupta, Co-founder, FoxyMoron: ”The win is significant for us for three reasons. Firstly, we have been openly talking about the blurred lines between mainline and digital. This win sets us in high-gear to bridge the ever so dwindling gap between the two. Secondly, the VOD segment is creating tsunamis. We have always liked to be at the center of such creative explosions. The content offered by the brand motivates our teams to do some path-breaking creative work. Lastly, it consolidates the new business wins that we at FoxyMoron North have had and validates the hard-work put in by Prachi Bali and team.”

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