By A Correspondent

Edelweiss Group has signed actor Irrfan Khan as the voice of the customer for its latest SME Business Loans campaign.

Said Shabnam Panjwani, CMO, Edelweiss Group: “With a credibility that’s hard to rival, Irrfan’s versatility, wide appeal and authenticity, resonates with Edelweiss Group’s value proposition of #BeUnlimited – one that empowers its customers to access a world of unlimited opportunities,” adding:  “A self-made man, his connect with masses makes him the opportune voice for the Indian entrepreneur and business owner in the forthcoming Edelweiss Business Loans campaign.”