Edelweiss appoints Irrfan Khan as its brand ambassador

26 Oct,2017

By A Correspondent

 

Edelweiss Group has signed actor Irrfan Khan as the voice of the customer for its latest SME Business Loans campaign.

 

Said Shabnam Panjwani, CMO, Edelweiss Group: “With a credibility that’s hard to rival, Irrfan’s versatility, wide appeal and authenticity, resonates with Edelweiss Group’s value proposition of #BeUnlimited – one that empowers its customers to access a world of unlimited opportunities,” adding:  “A self-made man, his connect with masses makes him the opportune voice for the Indian entrepreneur and business owner in the forthcoming Edelweiss Business Loans campaign.”

 

 

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